The Bodyshop: Overview
We operate in an attention economy, those that command the most attention win the race. Your business relies on attracting attention online and you are in a global competition fighting for people’s attention. The social networks and tech giants like Apple and Google have this wrapped up and their platforms own the worlds attention. This means standing out in what can only be described as a sea of content and competing against the likes of huge brands and influencers for eyeballs. It’s a tall order but it’s essential to your business survival so you better get good at it. I’ll take all the guess work out and save you a lot of hassle and money.
WTF should I do
Whether you like it or not you need to see your business as a media company as well as tech company and data company! Annoying I know especially if you just want to focus on your main job like cutting hair or running a restaurant but unfortunately that’s the world we live in. You need to have someone in your business who’s main focus is producing content this includes videos, articles, images, podcasts, brochures, slides, landing pages, emails and so on.
Why should I do it
Because you will go out of business if you don’t. Your content is most likely the first impression for a potential customer it’s also the substance that makes up all of your marketing ammo, it’s your ads, social posts, emails, landing pages, downloads and videos so it needs to be consitent and look good!
Checklist
1.
2.
3.