Audience / fans: Overview
MISSING ABOUT UNDERSTANDING YOUR AUDIENCE – AVATAR AND CONNECTING WITH THAT AUDIENCE
Building an audience that you own and can communicate with directly is key to success and often overlooked. The bigger your audience the more money you make. The trouble is you need to captura and own the data and not rely on third parties such as social media online platforms like Amazon, Ebay or Etsy. These platforms control your reach and accesss to the data, they own it, you don’t.
WTF should I do
You need to start collecting as much data on your customers, fans and leads starting with their names, email addresses and phone numbers. If you at least have these you can communucate with them for low cost or for free anytime you want. The next stage is to gather demographic data about them such as age, location, their interests and what interactions they have had with your business.
Why should I do it
Trends change and so do the platforms people use so controlling your own audience is essential. If you own the data nobody can take it away from you and you always leverage it to sell new products and services. If you don’t you are at mercy to the platform just like Ebay don’t allow you to contact your customer outside of the platform or most social platforms don’t allow you to export your fans or followers.
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