Strategy: Overview
When people hear ‘Marketing Strategy’ they generally tune and imagine it’s some boring document that isn’t actually practical or relevant to the day to day business. Let me tell you most marketing strategies and plans are exactly that but let me show you why a marketing strategy is one of the most important documents you can make and why it doesn’t need to be complicated. In fact strategy is simply outlining what areas should be worked out, what tasks need to be done, when to do them and why. It’s basically a prioritised to-do list that highlights low hanging fruit and what levers can be pulled to move the needle the most. It also gives you a waypoint in the distance and a map to get there. You can have a 3, 6, 12 month plan but I think a 12 month plan seems to work best.
WTF should I do?
I created the R.A.C.E Score and the Performance Test for precisely this reason. It’s to give business owners and marketers an instant marketing strategy which not on shows them exactly what they need to do but also explain why and then show them how. Hopefully by this point you understand the value of this information and get enourmous value from this platform. Hopefully by this point you have your R.A.C.E score and have done at least on Performance Test so you know your baseline scores. The rest of this section gives extra insights and valuable information that compliments the PDF you receive after you take the performance test.
Checklist
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