Talent: Overview
It’s mission critical that you as a business owner or at least someone competent on your team understand and can implement marketing without relying on a third party.
It’s fine to outsource some components of marketing to agencies or freelancers your strategy and control should be centralised from within.
As someone who ran an a marketing agency and has worked with over 100 SMBs you trust me when I say you do NOT want to simply outsource marketing.
The life line to any business is the ability to generate leads and sales so why give this responsibility to another company you have to be able to rely on yourself. The best case scenario with a marketing agency is they are smashing it out the park for you, sales are good and they take care of all the leg work and technical stuff. The problem is they own you, they hold all the power and likely have access to all your systems, tracking, domains, websites etc. This is not a good place to be and this is the best case scenario most likely their performance isn’t good or worse you can’t quantify it and they likely hold all the keys to your marketing machine. If you fall out with said company or freelancer they likely it will be a problem obtaining your data, access to systems, website and you are left with a huge problem.
A lot of my business came to me because of these negative scenarios with agencies that didn’t know what they were doing or a rogue freelancer who decides to ignore the client or go out of business.
Let me show you the smarter way and don’t worry it’s not complicated it’s just common sense. The risk of not do this is big and the upside is even bigger. Let me explain.
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