Customer Avatar
Define your dream customer
Once you map out your dream customer(s) needs, problems, desires and persona your marketing becomes a whole lot easier. Learn how to create a customer avatar below and use the template download. Print it off, fill it out and stick in on the wall.
Who. What & Why
Who (Demographic)
Age
Gender
Location
Education
Income
Language – slang
Devices
(B2B)
Job Title
Company Size
Industry
What (Dream outcome)
Money Goal
Health Goal
Relationship?
Personal or Professional
Health Goal
Relationship?
Personal or Professional
Why (Pain Point)
Problems
Challenges
Frustrations
Obstacles
Questions
Why (Motivation)
Basic needs – Food, shelte
Increase status
Save time or money
Emotional – fear, love, to belong
Brand loyalty
Ethos / values
Increase status
Save time or money
Emotional – fear, love, to belong
Brand loyalty
Ethos / values